Last updated: 22 March 2026
Data Controller Information
Data Controller: Matt Thompson
Trading as: Sing The Easy Way
Contact: matt@singtheeasyway.com
1. Introduction
Sing The Easy Way ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website and use our services.
2. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and payment details when you book lessons or contact us.
- Usage Data: Information about how you use our website, including IP address, browser type, pages visited, and time spent on pages.
- Lesson Recordings: With your consent, we may record online lessons for your practice purposes.
3. How We Use Your Information
We use your information to:
- Provide and manage your singing lessons
- Process payments and send invoices
- Communicate with you about bookings and lesson content
- Improve our website and services
- Send promotional emails (only with your consent)
4. Email Communications
We collect email addresses through:
- Email Community Signup Form: The email signup form on our homepage allows you to join our singing community and receive updates, tips, and exclusive content.
How We Store and Use Email Addresses:
- Email addresses are securely stored in our email marketing platform with appropriate security measures.
- We use your email to send you singing tips, lesson updates, special offers, and community news.
- We never sell or share your email address with third parties for marketing purposes.
Unsubscribe Anytime: You can unsubscribe from our emails at any time by clicking the "Unsubscribe" link at the bottom of any email we send, or by contacting us directly at matt@singtheeasyway.com.
5. Legal Basis for Processing
We process your personal data based on:
- Contractual necessity (to provide lessons you've booked)
- Your consent (for marketing communications)
- Legitimate interests (to improve our services)
- Legal obligations (tax and accounting requirements)
6. Data Sharing
We do not sell your personal data. We only share information with:
- Payment processors (Stripe, PayPal) to process transactions
- Booking system providers (SimplyBook.me) to manage appointments
- Email service providers to send communications
- Legal authorities when required by law
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
8. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Request data portability
- Withdraw consent at any time
9. Data Retention
We retain your personal data only as long as necessary for the purposes outlined in this policy, or as required by law (typically 6 years for tax purposes).
10. Cookies
Our website uses cookies to improve your browsing experience and analyse website traffic.
Cookies We Use
The following cookies may be placed on your device when you visit our website:
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
_ga |
Used to distinguish unique users for Google Analytics | 2 years | Google Analytics |
_gid |
Used to distinguish unique users for Google Analytics (session-based) | 24 hours | Google Analytics |
_gat |
Used to throttle the request rate to Google Analytics | 1 minute | Google Analytics |
PHPSESSID |
Maintains your session state across page requests | Session | Sing The Easy Way |
CookieConsent |
Stores your cookie consent preferences | 1 year | Sing The Easy Way |
You can control cookies through your browser settings. For more information about managing cookies, visit aboutcookies.org.
11. Your Consent
Giving Consent: When you first visit our website, you will be presented with a cookie banner allowing you to consent to the use of non-essential cookies. You can choose to accept all cookies or customise your preferences.
Withdrawing Consent: You can withdraw or change your cookie consent at any time by clicking the "Cookie Settings" link below or in the footer of our website. This will open the Cookiebot consent manager where you can update your preferences.
Cookie Settings: Manage your cookie preferences
Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
12. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites.
13. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.
14. SimplyBook.me Booking System
If you book your lesson through this website, the automated booking system SimplyBook.me acts as our supplier, processing personal data in line with their policy and our data processing agreement.
15. Contact Us
If you have questions about this privacy policy or your personal data, please contact:
Data Controller: Matt Thompson
Trading as: Sing The Easy Way
Email: matt@singtheeasyway.com