Last updated: 29 October 2026
Data Controller Information
Data Controller: Matt Thompson
Trading as: Sing The Easy Way
Contact: matt@singtheeasyway.com
1. Introduction
Sing The Easy Way ("we", "us", or "our") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website and use our services.
2. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and payment details when you book lessons or contact us.
- Usage Data: Information about how you use our website, including IP address, browser type, pages visited, and time spent on pages.
- Lesson materials: Microsoft Teams transcription may support personalised lesson notes where the automated note service is used. Recording is separate and optional.
3. How We Use Your Information
We use your information to:
- Provide and manage your singing lessons
- Process payments and send invoices
- Communicate with you about bookings and lesson content
- Improve our website and services
- Send promotional emails (only with your consent)
4. Email Communications
We may use contact details you provide to respond to enquiries and communicate about services you request. Marketing communications are not required to book coaching and would require your separate consent. You can contact matt@singtheeasyway.com with a question or request about communications.
5. Legal Basis for Processing
We process your personal data based on:
- Contractual necessity (to provide lessons you've booked)
- Your consent (for marketing communications)
- Legitimate interests (to improve our services)
- Legal obligations (tax and accounting requirements)
6. Lesson Transcription, Notes and Optional Recording
Lessons are delivered live through the Microsoft Teams app. Where the automated note service is used, Microsoft Teams transcription supports personalised lesson notes. Transcription is required for that service. Lesson recording is separate and optional.
Lesson information may be held in Microsoft 365 and private lesson folders. Some information may remain temporarily in backups, service records or retention systems. Deleting a visible file or folder does not necessarily mean every copy is immediately erased.
Automated tools may assist with lesson-note preparation. Matt personally checks every final ten-session review before it is shared. This policy does not promise that an automated tenth-session review is fully implemented.
Recording is optional and separate from transcription. Its operational effect may depend on the lesson and the services used; ask before the session if you need to understand how your choice affects the materials prepared. You may contact matt@singtheeasyway.com to ask about access or deletion. Information may persist temporarily in backups or other retention systems after a visible copy is removed.
7. Data Sharing
We do not sell your personal data. We only share information with:
- Jotform, which hosts enquiry and booking forms
- Microsoft services used for Teams lessons, transcription and Microsoft 365 storage
- Service providers used to support communications, payments and lesson-note preparation
- Legal authorities when required by law
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
9. Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Object to processing
- Request data portability
- Withdraw consent at any time
10. Data Retention
Retention periods depend on the purpose and the systems involved. We do not claim a single retention period for every category of information or every provider system.
Lesson information may be held in Microsoft 365, private lesson folders, backups, service records or other retention systems. Retention and deletion may differ between these systems; removal of a visible folder does not guarantee immediate erasure of every copy. Contact us with a request about your information.
11. Cookies
Essential cookies support the cookie preference controls. Google Analytics 4 is loaded only after you consent to analytics. Advertising and marketing cookies are not enabled by this website.
Cookies We Use
The following cookies may be placed on your device when you visit our website:
| Cookie Name | Purpose | Duration | Provider |
|---|---|---|---|
SingTheEasyWay_Consent |
Stores cookie consent preferences | 365 days | Sing The Easy Way |
SingTheEasyWay_Analytics |
Records the analytics consent setting | 365 days | Sing The Easy Way |
_ga and Google Analytics cookies |
Used only if analytics consent is granted | Managed by Google Analytics |
You can control cookies through your browser settings. For more information about managing cookies, visit aboutcookies.org.
12. Your Consent
Giving Consent: When you first visit our website, you may choose whether to enable analytics. Analytics is not loaded before consent. Advertising and marketing consent is not requested or enabled.
Withdrawing Consent: You can withdraw or change your cookie consent at any time by clicking the "Cookie Settings" link below or in the footer of our website. This will open the cookie preferences box where you can update your preferences.
Cookie Settings: Manage your cookie preferences
Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
13. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for the privacy practices of these sites.
14. Changes to This Policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date.
15. Online Forms (Jotform)
This website links to separate Jotform routes for paid coaching bookings, general enquiries, and Professional Artist and Industry Enquiries. Jotform processes information submitted through those forms. The information you choose to provide may include contact details and information about your enquiry or booking. Read Jotform's Privacy Policy for information about its handling of form submissions.
Analytics and booking links
After analytics consent, Google Analytics 4 measures only clicks to the paid-service booking form, the General Enquiry form and the Professional Artist and Industry Enquiry form. These events identify the route selected and, for paid coaching, the service option. They do not include names, email addresses, phone numbers, form content, payment information or other personal data. We do not use website analytics for advertising, remarketing, Google Signals, demographic reporting or enhanced conversions. No form completion or payment event is measured by this website.
Data handling and retention
Form submissions and lesson records may be held by the service providers used to deliver those services. Processing locations, retention periods and deletion from provider backups may vary. We do not claim UK-only processing or immediate complete erasure from every system. Contact matt@singtheeasyway.com with a question or request about your information.
16. Contact Us
If you have questions about this privacy policy or your personal data, please contact:
Data Controller: Matt Thompson
Trading as: Sing The Easy Way
Email: matt@singtheeasyway.com